The Project
A mid-sized metropolitan community is planning an annual running race event that they hope will attract visitors to the area. Several running events will be offered. Participants will register for the events online and they will get a free T shirt for the event. They will be required to provide personal and billing information.
Strategy & Design
Akhil Chinta, Chandu Majeti
Pen & Paper, Adobe XD
Design Process
Our design process in this project started with the planning phase and end with prototype. In each phase, we will make sure our decisions will give better user experience.
As part of the design strategy our team brainstorm about business goal, target users, scope of work, technical constrains, feasabilities etc. and come up with assumption-based inputs.
Executive Intent
- Increase more participants to enroll online
- Attract visitors to the area
Market Segment
- Corporate Employees
- Students
- Joggers
General Task
- Enroll
- Payment
Technology Constrains
- Desktop & Mobile
- Browser
Branding Goals
- Fitness
- Fun
CSF / Usability Criteria
- More enrollments
- Effeciency
We did some secondary research which helps us to set design direction.
1. Who is user2. What is the task3. How or where do they perform
User Profile
- Language
English, Hindi, Telugu
- Age
18 - 60
- Education
Min high school
- Domain
Mid - High
- Computer
Mid - High
Task Profile
- Sign up
- Sign in
- Select event
- Event details
- Personal details
- Summary
- Billing details
- Confirmation
Environmental Profile
- Location
Indoor / Outdoor
- Geography
Hyderabad, Chennai, Bangalore
- Workspace
Cubical / Open area
- Device
Desktop / Mobile
- Browser
Chrome / Firefox / Safari
We developed persona by using the concrete characterization of market segment (user group). It helps to empathize user needs / paint points and address the same while design.
We created a fictitious story about user goals or actions while they interact with the design. The scenario is...
“Rajesh saw a banner at the lift lobby in his office space about the marathon event conducting in Gachibowly Stadium, Hyderabad. He was very excited and curious to know about event types and pricing list to participate with family. Also, he wants to invite his friends to visit the event.”
By considering all the above elements we developed key low fidelity prototypes.
